BONUS: Who is the most successful Canadian public relations professional? What makes you say this?
For this question, I'm choosing Dan Tisch.
He's the president of Argyle Communications, a well-respected Canadian firm that's been in business since 1979.
I'm choosing Tisch because he started small and he's done a lot of notable things in his career.
He began working for the Federal government and cabinet ministers before working with Environics Communication, then moving to Argyle in a merger.
I chose Tisch mainly because of his current thoughts on the industry. He's re-shaped thinking during a recession. With companies cutting budgets, he's out to prove that PR makes more money for the company than other departments. He's been able to measure economic success for initiatives in his industry. This is important in keeping PR firms open and keeping jobs open.
He also offers sound advice to people trying to break into the industry, telling them to get an education in PR first. That's information I want to hear.
Tisch started small and moved on to big things, to me that's a success. The fact that he's been recognized by his peers in the industry means I'm not the only one who likes what he's doing.
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